Mahindra Thar Roxx Becomes World’s First SUV with Dolby Atmos 4-Channel Audio

Mahindra Thar Roxx: Mahindra has taken the SUV game to a new level with the 2025 Thar Roxx, the world’s first SUV to feature a 4-channel Dolby Atmos audio system. Launched in August 2024, this rugged yet stylish five-door SUV combines off-road strength with a premium in-car experience. Priced between ₹12.99 lakh and ₹23.09 lakh (ex-showroom), the Thar Roxx is packed with modern tech, safety features, and a powerful audio setup that makes every drive feel like a concert. This article explores what makes the Thar Roxx a game-changer for adventure lovers and music fans alike.

A Bold and Rugged Design

The Mahindra Thar Roxx stands out with its tough and sporty look. Its boxy shape, blacked-out grille, and ‘ROXX’ body decals give it a bold vibe, while LED headlights and new dual-tone bumpers add a modern touch. Built on the M_GLYDE ladder-frame platform, the Thar Roxx is 4,428 mm long with a 2,850 mm wheelbase, offering more cabin space than the three-door Thar. With high ground clearance and off-road-ready tyres, it’s perfect for both city drives and mountain adventures.

Concert-Like Audio Experience

The star feature of the Thar Roxx AX7L variant is its 4-channel Dolby Atmos audio system, a first in any SUV worldwide. Paired with a 9-speaker Harman Kardon setup and built-in Gaana streaming, it delivers a 360-degree sound experience that feels like a live concert. The audio moves around the cabin, with deep bass, clear vocals, and crisp instruments, making every song come alive. Users note that while Gaana with Dolby Atmos offers the best sound, the system shines brightest at moderate volumes with no distortion even at max settings.

Powerful Engines for Every Terrain

The Thar Roxx offers two strong engine options to suit different drivers. The 2.0-litre turbo petrol engine produces 174 bhp and 380 Nm of torque, paired with a 6-speed automatic. The 2.2-litre diesel engine comes in two tunes: 150 bhp with 330 Nm for rear-wheel-drive and 172 bhp with 370 Nm for 4×4, available with both manual and automatic transmissions. These engines ensure smooth city rides and powerful off-road performance, making the Thar Roxx versatile for any journey.

Specification

Details

Engines

2.0L Turbo Petrol, 2.2L Diesel

Power

Petrol: 174 bhp; Diesel: 150/172 bhp

Torque

Petrol: 380 Nm; Diesel: 330/370 Nm

Transmission

6-speed MT/AT (Petrol: AT only)

Mileage

Up to 15-17 kmpl (claimed)

Audio System

9-speaker Harman Kardon with Dolby Atmos

Price (Ex-showroom)

₹12.99 lakh – ₹23.09 lakh

Loaded with Smart Features

  • Panoramic sunroof for an open-air feel.

  • 10.25-inch touchscreen with wireless Android Auto and Apple CarPlay.

  • Level 2 ADAS with lane-keeping assist and adaptive cruise control.

  • 360-degree camera and electronic parking brake for easy handling.

  • Six airbags and electronic stability control for top safety.

  • Ventilated front seats and a 10.25-inch digital driver display for comfort.

Why the Thar Roxx Stands Out

The 2025 Mahindra Thar Roxx is more than just an off-roader; it’s a lifestyle SUV that blends rugged capability with modern luxury. Its Dolby Atmos audio system sets a new standard for in-car entertainment, while features like a panoramic sunroof, Level 2 ADAS, and a spacious cabin make it perfect for families and adventure seekers. With strong sales boosting Mahindra’s SUV market share to nearly 22% in Q2 FY25, the Thar Roxx is a hit among buyers. Whether you’re cruising city streets or tackling rough trails, this SUV promises a thrilling and musical ride.

The Mahindra Thar Roxx 2025 redefines what an SUV can be. Its unique Dolby Atmos audio, powerful engines, and premium features make it a top choice for those who want style, adventure, and cutting-edge tech. Priced competitively and backed by Mahindra’s trusted name, the Thar Roxx is ready to rule Indian roads and beyond.

Leave a Comment